New Day on High-Definition Digital Radio Dial. Experience it with your Portable HD Radio.
For example, at Clear Channel Communications Inc.’s radio studios in Burbank, California the newest radio format is erockster, which a combination web site and radio station. The audio signal broadcasts around-the-clock on the HD channel of KYSR-FM (98.7) with a corresponding site at erockster.com. This radio format targets listeners from 13 to 34 and has a emphasis on startup bands and new music, but the digital radio station plays about any eclectic thing the audience wants. HD Radio is also preparing for the accelerating release of portable HD Radios.
“The playlist is literally thousands of songs deep, with very little song repetition. Where else can you listen to Beach Boys, Daft Punk, the Ramones and even Johnny Cash back to back?” asked Michele Laven, who is the vice president of integrated media for Clear Channel Los Angeles.
Meanwhile, across town at CBS Corp.’s studios, the radio station programmers have AmpRadio, which is a format of Top 40 songs not for teens or young adults but for children. It plays on the high-definition digital channel of KCBS-FM (93.1).
Radio stations “are taking chances with more eclectic programming” as they know they need to compete with satellite radio, and with the release of portable digital radios, now is the time.
http://www.labusinessjournal.com/article.asp?aID=24872706.4119486.1666522.3353633.6602731.837&aID2=128185
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